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Public Relations

Senior Advisory Public Relations Public Affairs
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Our Service Offering

We can provide strategic guidance on public relations and  help organizations to work with media in order to inform the public about an organization's mission, policy and practices in a positive, consistent and credible way. We can provide a strategic communication process that builds mutually beneficial relationships between organizations and their publics.

Public Relations

Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception. Public relations and publicity differ in that PR is controlled internally, whereas publicity is not controlled and contributed by external parties. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. The exposure mostly is media-based.

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