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Media Relations

Organisational Strategy Media Relations Leadership Management
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Our Service Offering

We can provide strategic guidance on media relations and  help organizations effectively communicate their value proposition to key stakeholders. We can work with media in order to inform the public about an organization's mission, policy and practices in a positive, consistent and credible way.

Media Relations

Media Relations involves working with media for the purpose of informing the public of an organization's mission, policies and practices in a positive, consistent and credible manner. It can also entail developing symbiotic relationships with media outlets, journalists, bloggers, and influencers to garner publicity for an organization. Typically, this means coordinating directly with the people responsible for producing the news and features in the mass media. The goal of media relations is to maximize positive coverage in the mass media without paying for it directly through advertising.

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